Blog Post

UK lingerie brands for curvy women

Patrick Falaniko • 14 January 2023
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These days there are so many more lingerie and nightwear options available for women of all shapes and sizes. I’ve purchased quite a few pieces for our boudoir studio when required. Many of those lingerie brands are mentioned throughout our site. Others were worn by clients, our curvy models, and #brabassadors. This post celebrates those fantastic brands that cater to curvy, plus-size women—whether you’re searching for lingerie boutiques London, a lingerie shop London, or simply exploring London lingerie stores for that perfect fit.

Brastop: Your destination for affordable bras, from D to K cup sizes. Discover a variety of styles, including plunge, balcony, padded, sports bras, and more. Featuring top brands like Ann Summers, Flirtelle, Panache, Freya, Curvy Kate, and Pour Moi, Brastop offers plus-size lingerie and sexy bras at clearance prices. Get holiday-ready with cup-sized swimsuits, bikinis, and tankinis. Brastop truly celebrates confidence for every body—ideal for a big beautiful woman looking for lingerie for bigger women. 

Curvy Kate: Specializes in lingerie and swimwear for D-K cup sizes, with a wide range of styles and sizes for curvy women. A go-to for D to K cup lingerie and swimwear, Curvy Kate has been making curvy girls feel fabulous since 2006. Their collection—rigorously tested by women of all shapes, sizes, and curves—prioritizes fit, lift, shape, and comfort. From small to plus sizes, including 40 to 44 backs and D to K cups, Curvy Kate celebrates diverse bodies. Always in pursuit of the perfect fit, they embrace the “boob life” where happiness meets comfort and style! Prices are great, with always-new patterns and colour ways that work perfectly for a photoshoot. Curvy Kate feature in our Lingerie Spotlight.

Simply Be: Provides an extensive range of lingerie and swimwear for curvy women, catering to plus-size needs and extended sizes. Their collections are perfect for women looking for big and curvy women designs that feel both comfortable and stylish. Figleaves range is ideal for those who search for plus lingerie that combines elegance with practicality became part of Simply Be in 2021.

Buttress & Snatch: One of my all-time favourite UK lingerie brands. Utterly wonderful lingerie and swimwear where everything is hand- and custom-made to order to your individual shape in Hackney, London. From romantic to quirky to sizzling and spicy, if you’re looking for bras and knickers from heaven, they mode from Hackney to Walthamstow, this is the place to go—especially if you love exploring lingerie in London or checking out unique London bra shops. Check out our Buttress & Snatch Lingerie Spotlight.

Boux Avenue: Offers a range of lingerie and swimwear for curvy women, with a focus on fit, comfort, and style. Their collections cater beautifully to curvy women who want supportive and sexy pieces.

Yours Clothing: Provides a wide range of lingerie and swimwear for curvy women, including plus-size options and extended sizes. Their selection is ideal for anyone looking for big beautiful woman sexy designs that empower and flatter.

Ann Summers: Hugely popular with our clients, especially for the spicier and erotic lines of lingerie and bodysuits. If you’re looking to add a little extra steaminess to your photo sessions, they are definitely worth a look. Ann Summers offers a decent range of lingerie and swimwear for curvy women up to 2XX or size 20-22, including plus-size options and extended sizes. Their reputation for erotic toys and women-friendly stores is also a bonus. I'm not sure if it's the fifty shades of grey effect but much of our growing range of studio accessories (cuffs, spreaders, body chains, etc.) come from Ann Summers—perfect for those who appreciate plus size erotic underwear, and more erotica studio photoshoots.

Bare Necessities: Offers a wide range of lingerie and swimwear for curvy women, including plus-size options and extended sizes. Their selection is perfect for those seeking lingerie for bigger women with both comfort and style.

Harlox & Fox: Luxurious lingerie made from the finest silks, satins, and lace. They specialise in curvy goddesses and bra sizes above DD, with custom-made options available on order. I have a few sample sets in studio, and I can attest to the exquisite feel of the fabrics and the craftsmanship. Quality lingerie you can see AND feel. Ideal for those looking for a big beautiful woman main character moment in their boudoir session. Harlow & Fox feature in our own Lingerie Spotlight.

Bravissimo: Specialises in lingerie for curvy women and larger bust sizes, with a focus on fit and everyday comfort. They offer a bra-fitting service, and the day I visited, the staff were incredibly friendly and knowledgeable. The bras provide excellent shape and support, and the satin finishes photograph beautifully—perfect for a plus size boudoir photoshoot.

Curvy Couture: Specialises in lingerie for curvy women, with a focus on fit, comfort, and style.

Elomi Lingerie: Specialises in lingerie and swimwear for curvy women, with a wide range of styles and sizes for D-K cup sizes.

Hips & Curves: Offers a wide range of lingerie and swimwear for curvy women, including plus-size options and extended sizes.

Playful Promises: known for its vibrant and bold designs, catering to a wide range of sizes, and focus on body positivity. Their collections include a range of styles such as bras, knickers, corsets, and hosiery with bold prints, bright colours, and unique designs. The Gabi Fresh, Felicity Hayward & Fuller Figure Fuller Bust ranges. They also have a range of sustainable and ethically made products. 

Love Honey: yes they have a fairly decent collection, including wet-look and sheer up to size 30 "Chosen for curvy figures, our plus and large size lingerie and underwear selection features flattering designs from the world's sexiest brands."

These are just some of the UK's best lingerie stores for curvy women. Still, it's important to note that other terrific options are available, I'll hopefully add to the list of luxury and independent brands and I'll update this post as I get a chance. Well fitting lingerie always help with creating beautiful boudoir photography, I have noticed many clients are squeezing into the maximum K cup sizes, not too sure where anyone goes for pretty lingerie sizes K, L, M and above etc. If you find a particular favourite shop or brand, let us know, and we'll add it to the list.

Happy hunting :)



Patrick Falaniko is a London based boudoir & art nude photographer, and the owner of the Goddess Studio. "I love helping women feel beautiful. If you're considering your own session please do get in touch".


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